China market entry strategy

Penhaligon’s, a prestigious British perfume house under the PUIG Group, sought to establish a presence in the strategically significant Chinese market. Having recently launched on Tmall Global, the brand required a customized market entry strategy to effectively navigate and grow within China.

We initiated a thorough market and consumer research to gain critical insights into the Chinese market, followed by the development of a China market entry strategy featuring three distinct scenarios.

- Perfume Market & Consumer Research - Competitor Strategy Analysis - Best Practices & Key Takeaways - Brand Audit - Brand Core Consumers in China - Brand Positioning in China

This structured approach enabled us to provide actionable insights and strategies for successful market entry and growth in China.

## Key Results

Metric — Result | Roadmap — 3-year market entry roadmap | Strategy — 2 scenarios for go-to-market strategy | WeChat — 1 WeChat e-commerce launched | Social Media — 1 full social media redesign and reactivation