Empowering Luxury Through AI: Insights from CIIE
2024-11-13

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The worldโ€™s first national import-themed expo, ๐—–๐—œ๐—œ๐—˜, has just concluded its ๐˜€๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜๐—ต year. A great showcase platform for international brands to better connect and resonate with the Chinese market.

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As part of the CIIE, we are proud that Trajectry joined the discussion with Chinaโ€™s leading AI companiesโ€”such as ๐—ถ๐—™๐—Ÿ๐—ฌ๐—ง๐—˜๐—ž, ๐—”๐—ฅ๐—ง๐—ฒ๐—ฐ๐—ต, ๐—ฎ๐—ป๐—ฑ ๐—ž๐—ถ๐˜ƒ๐—ถ๐˜€๐—ฒ๐—ป๐˜€๐—ฒ โ€”to explore the intersection of traditional craftsmanship and artificial intelligence.

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โ€JINGJING SHEN, Head of our Consulting practice, shared the company views about how AI supports luxury and fashion industries in China from product to content creation, as well as regarding retail efficiency.

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Over the past few months, we have focused on ๐˜€๐—ฐ๐—ผ๐˜‚๐˜๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—ป๐˜๐—ฒ๐—ด๐—ฟ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐—”๐—œ ๐˜€๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป๐˜€ across a wide range of operations, including content creation, e-commerce, in-store experiences, clienteling, VIP services, KOS management, and CRM.

At Trajectry, AI technologies have also transformed our own consulting processes, proving highly effective at sifting through vast amounts of data to ๐—ถ๐—ฑ๐—ฒ๐—ป๐˜๐—ถ๐—ณ๐˜† ๐˜๐—ฟ๐—ฒ๐—ป๐—ฑ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฒ๐—บ๐—ฒ๐—ฟ๐—ด๐—ถ๐—ป๐—ด ๐—ฐ๐—ผ๐—ป๐˜€๐˜‚๐—บ๐—ฒ๐—ฟ ๐—ฝ๐—ฟ๐—ฒ๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐—ฐ๐—ฒ๐˜€ with greater speed and accuracy.

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Curious about integrating AI and innovation into your business strategy to drive growth in the Chinese market? ย 

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Connect with us to embark on a new growth journey.

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